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Brandi82
> 24 hourThis is great for my natural curly hair no matter if I am straightening it with hot tools or air drying. It prevents frizz, makes hair soft/shiny (not oily), and it smells AMAZING! I like being able to use only one product that does multiple things rather than several products like leave in conditioner, anti frizz treatment, heat protectant, etc. I always get compliments on my hair after I use this product.
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D. Key
> 24 hourI’ve been using this for almost 10 years. A few light spritzs after shampooing and conditioning makes it easy to comb out with no breakage. Totally changes my hair from dry to soft.
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Megan M.
> 24 hourI have fine, medium length hair and a TON of it. Since I was old enough to steal my sisters Seventeen Magazine I have been taught to treat my hair with heat. But my hair doesnt like heat, And still misbehaves. Im all for the natural texture trend and havent blow dryed my hair in months. But I dont wear it down because my ends stick out in strange, unusual patterns. One side flips in, the other out. Its a mess. I used this product for the first time last night on freshly washed (well, WEN lotioned) and OHEMGEEEE. My hair is soft & shiny, and the texture is still there, but tamed. I think I found the trick to wearing my hair down without any heat.
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Brenda
> 24 hourGood stuff
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SeaGoddess3240
> 24 hourI have a very difficult time finding hair products. I have quite a few hair allergies, and have to look at all ingredients. Therefore, finding something that conditions and smells nice, without dimethicone, and actually leaves my hair SOFT has been nearly impossible - until now. Im so happy that I finally found what Ive been looking for in Its a 10 products. I first purchased this Leave in Lite at my hair salon. They didnt have the shampoo so I tried this leave in conditioner first. Not only did it smell great, but my hair felt so soft and bouncy after this. I immediately went online searching for the shampoo. Now, I use them together and the results have been outstanding. I still change it up sometimes by using other brands so my hair doesnt become immune (I know some say thats a myth but hey, why risk it?). Every single time I come back to Its a 10, my hair absolutely loves it.
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Jessica
> 24 hourThis is the second time of me buying this product. I absolute love it. My hair dresser Rachel Loss Watson (check her out in leawood kansas) said it is like delicious smelling hair crack! My hair is down to my ass to it takes a lot of time to comb wash condition amd then try to run a comb though is impossible But I spray my hair roots to tips liberally and then use a comb to to get through and its like a knife in butter!
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carol f
> 24 hourI dont know why some reviews say this is not the official product. My bottle this time had a metallic cap but a comparison of the ingredients is exactly the same, a sniff test indicates it the same fragrance as the previous bottle and comparing the density doesnt indicated this is a watered down product. I have been using this for many years and it still works great
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JWingate
> 24 hourMy sister, a hairstylist, got me hooked on Its a 10. I use the light for my hair (white chick hair) and the original for my daughters hair ( mixed chick hair). Always leaves our hair soft, manageable, and easy to style.
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Rochelle D. Jarri
> 24 hourI got a sample bottle in my ipsy bag and I was IN LOVE. This was the first product I’ve received that I had, had, HAD to go out an buy before I ran out! I have very fine, thin hair and most, of not all, rinse-out conditioners leave my hair flat and greasy after less than a day. To be honest, I would normally forgo conditioner all together as any hair products I used after showering weighed my hair down plenty! I could not be happier with this product. I shampoo in the shower, and spray this on after my hair is towel-dried. I can use other products along with it and my hair is never weighed down. It’s also never felt so soft! I would give it 10 stars if I could!
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Kitty Mom
> 24 hourI have thin, fine, dry hair and this works great for me. It gives my hair body and lift and doesnt weigh it down. My only complaint is that the pump sprayer can be difficult to use in some places, like in the back of my head..