Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

I like the color, applicability, and feel of this foundation. I have many allergies, and this foundation has never made my face break out. I get a lot of compliments on my makeup, and I credit this blendable, lightweight, and smooth foundation for that.

Love this makeup, it stays on all day and never have to touch up.

I have used this base for as long as I can remember and the quality has remained consistent for all of those years. The coverage is perfect and never feels heavy. It feels good on my sensitive skin and has never broken me out. I also love how well the rest of my makeup goes on after this base has been applied. Almay has always had good, consistent, makeup products at a reasonable price. I just wish they still made more products.

I have tried so many different foundations and always end up coming back to this one! I have sensitive acne prone skin and this never makes me break out plus always stays on throughout the day. Looks the same at night as it did when I put it on. I’ve even gone swimming with it on before and it was fine. Great stuff!

Everything seemed great about this product -- the color (Ivory), the texture, and the ease of application. I have mature skin, so I moisturize and use a primer first. And then I apply my foundation with a foundation brush. Unfortunately, as the day went on, this foundation lost its fluidity and started to look flaky on my face. It tended to set into wrinkles and pores instead of blurring them. I had to touch it up and re-blend halfway through my day. And by the end of the work day, my skin started feeling dry and itchy. So part of me does not believe this foundation is non-comedogenic as advertised. This is a good foundation if youre going out for a few hours, but its not a long-wearing foundation you can apply and then forget about.

I have used this make-up for years, and really like it. I think it looks very natural if you get your color right. It has never given me any problems with breakouts, and I do have acne-prone skin. It lasts all day until removed, but you need make-up remover, as soap wont work very well to get it all off. Ponds or Neutrogena cleansing towelettes work great. One thing that Im disappointed about is that Almay reformulated their product so it no longer contains sunscreen. It was one of the only foundations that had a Titanium Dioxide, non-chemical sunscreen. Even though the product description here claims that it still does, it does not! I first noticed this at the Target where I usually get it. When I saw it here on Amazon, I thought maybe this was the older formula that still had the SPF 15. I took a chance, but when it was delivered it was the same as at Target. No SPF! It doesnt seem to affect the look or feel, but I will be looking out for a new foundation with SPF.

I couldnt find this product recently in my local store and was so glad to find it on Amazon and at a much better price. My local store has it now, but at twice the price. My face never breaks out with this and has good coverage.

I have used this product for years and I am completely satisfied with it. It is non greasy and it does last the sixteen hours as advertised.

Love the coverage. Long lasting. Great shade for ivory skin tone, no pink color in it! Please continue to carry this foundation in this color.

No matter how much fancy, expensive brands I buy, I always compare it to this. This is my everyday light to medium coverage fondation. I have very dry skin that gets oily by the end of the day. Many different brands of make-up cake up on my skin. I also have vampire pale skin. It is especially hard to find my shade in drug store brands. Almay TLC in ivory is not too warm/pink, nor too cool tinted in shade, which matches my skin perfectly. This is one of the few formulas that dont cake up on my skin. It also mixes very well with other foundations and cream-based blushes/highlighters/bronzers. This doesnt speak for all Almay products though. I tried many of them and this so far is the best for my type of skin.