Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

I have converted all of my cosmetics to pricey all natural/cruelty free products but unfortunately I still cant find a foundation that I like as much as this stuff. The ivory color that I buy matches my skin tone perfectly (fair with pink undertone). I love that it has SPF (another barrier for my fair skin in addition to my moisturizer), and it provides just enough coverage for me. I have tried many other foundations in an attempt to switch over, but all of them were too heavy, too greasy, and/or rubbed off really easily. I would say that this has light-medium coverage depending on how heavy your hand is but it stays put. I have dry/picky skin and this formula seems to work well for me. Until I can find a natural alternative, Ill continue to use this.

I have no idea why my local CVS stopped carrying this. Ive heard Revlon bought out Almay (?), so maybe that has something to do with it, not sure. Ive used it for years, its the ONLY make up that doesnt make my skin break out or get hot from a reaction or look oily or look flakey. I love the neutral color - my skin is fair (not pale) with pinkish undertones, so light or cool colors tend to look like clown makeup on me and medium or warm colors look like I have paint on my face. The neutral is just right. The makeup is fairly sheer, so it looks more natural, but you can layer in spots if you have broken capillaries or breakouts. (I would say its not the best if you need a heavier cover up, but it works for light cover up.) In addition to having sensitive skin, I have combination skin, so it gets oily patches AND flaky patches occasionally, but this makeup doesnt emphasize or exacerbate either problem. (Looks best if you apply it when youve freshly washed and moisturized.) In spite of all of my skin issues (now add aging to the mix), I get a LOT of compliments on my complexion, so from that Im guessing the makeup is sheer enough to look natural but pigmented enough to smooth any imperfections. The only thing Im bummed about is that it used to have an SPF rating, and it doesnt anymore. I think I read that the SPF factor (15) was no longer considered high enough to qualify for a rating label, but Im not sure how accurate that is. The whole reason I started wearing it was because I wanted something that was like a tinted sunscreen but for sensitive skin. I hope they keep this product going, I dont know what else I would be able to use...!

I have used this product for years and I am completely satisfied with it. It is non greasy and it does last the sixteen hours as advertised.

It’s does not last all day for me. But neither does Lancôme or Clinique. I use mineral makeup over it. I work 13 hour days. It is all gone by the time i get home. It is matte finish. It is not too heavyweight. It has a great consistency. I am a repeat buyer and have not found anything better overall.

Like it for sensitive skin.

I have used this make-up for years, and really like it. I think it looks very natural if you get your color right. It has never given me any problems with breakouts, and I do have acne-prone skin. It lasts all day until removed, but you need make-up remover, as soap wont work very well to get it all off. Ponds or Neutrogena cleansing towelettes work great. One thing that Im disappointed about is that Almay reformulated their product so it no longer contains sunscreen. It was one of the only foundations that had a Titanium Dioxide, non-chemical sunscreen. Even though the product description here claims that it still does, it does not! I first noticed this at the Target where I usually get it. When I saw it here on Amazon, I thought maybe this was the older formula that still had the SPF 15. I took a chance, but when it was delivered it was the same as at Target. No SPF! It doesnt seem to affect the look or feel, but I will be looking out for a new foundation with SPF.

I have been wearing this foundation for years. Good coverage.

Well, I love Almay in the first place since the products are hypoallergenic. But I love this Foundation although it was not quite right for me, because it is thick, but it has a very pretty finish. I particularly loved the shade Ivory. The shade was right for me but it is a thick formula because of the silicones.. ButI was able to thin it out, that is sheer it out on the sides of my face. It does have both zinc and titanium in it and that made it a little bit hard to remove until I discovered that oil does the trick! Just a tiny bit of oil in the cleanser cuts right through the zinc oxide and Presto, you can then cleanse! The color is so pretty and I still use it to mix with other foundations when my skin is darker, and looking forward to wearing it again soon since my skin is light again now that its winter.

This is the best foundation I have come across and I’ve tried expensive brands . I normally wear tinted sunscreen because I like to be natural as possible with skin benefits but this time I wanted more coverage that felt natural and with benefits and I’ve found it .

I used this product for foundation and sun screen. Almay, for some incomprehensible reason, chose to discontinue its Nearly Naked (NN) sun screen/foundation. NN makeup always felt lightweight on my skin and I received many compliments. TLC duplicates the shade of NN that I liked, but the TLC product is thicker and more difficult to blend with natural skin tone. TLC feels and looks like heavy makeup, but it does cover anything one prefers to hide and prevents shiny nose because the formula is thicker. I apply a little cream blush and blend it with fingertips. I never apply powder or powdered blush over the foundation because they accentuate wrinkles. I will admit that with judicious application of other makeup--once a bit of color is applied to eyebrows, eyelids, cheeks, forehead, and lips--the result looks healthy and natural. I just dont like the feel of the product on my skin. Oh, well, TLC is probably on its way to join NN in the extinct makeup products junkpile.