Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Everything seemed great about this product -- the color (Ivory), the texture, and the ease of application. I have mature skin, so I moisturize and use a primer first. And then I apply my foundation with a foundation brush. Unfortunately, as the day went on, this foundation lost its fluidity and started to look flaky on my face. It tended to set into wrinkles and pores instead of blurring them. I had to touch it up and re-blend halfway through my day. And by the end of the work day, my skin started feeling dry and itchy. So part of me does not believe this foundation is non-comedogenic as advertised. This is a good foundation if youre going out for a few hours, but its not a long-wearing foundation you can apply and then forget about.

After going through department store foundations and drugstore ones alike, this is by far my favorite. I realize how thick it may seem but it doesn’t look thick on and I also put Mac studio fix powder over it. I work 10 hour days at a very active job and this stuff won’t BUDGE. Its absolutely full coverage and long lasting! I also happen to have HUGE pores and it totally covers them! I don’t use any primer , only a moisturizer before I apply this foundation . It’s great!

When ordering this item it was listed $18.98 for 3oz but when it was delivered it was only 1oz. Retail price is a lot cheaper $9.98/1oz. Returned it!

Not the most coverage but it made my skin so much better. Instead of just covering blemishes, I feel it healed my skin.

Ive use this product for years and like it very much. Medium coverage. However, this package arrived and was already separating, like salad dressing. I dont know whether that is due to age or too much heat during storage or transport.

This is the best drug store foundation for extremely fair-skinned women, in my opinion. It matches my skin tone perfectly (which is difficult to do-- I tried 32 foundations in preparation for my wedding!). It gives me a dewy look at first but becomes more matte over time. I apply it with a Beauty Blender, but it goes on fine with your fingers too. I use a lot more when applying by hand. The coverage isnt 100% and doesnt last ALL day, but if you want that type of coverage for this skin tone you should expect to pay a lot more. (If youre going that route, I recommend BECCA products- their lightest color is the lightest Ive seen on the market and although application is trickier, it really does provide full coverage for 12+ hours) This is perfect for everyday wear because it feels light, doesnt get cakey, slimey, or greasy, and lasts a solid 8+ hours for me. Pairs well over or under concealers, too.

Light and covers dark spots

Well, I love Almay in the first place since the products are hypoallergenic. But I love this Foundation although it was not quite right for me, because it is thick, but it has a very pretty finish. I particularly loved the shade Ivory. The shade was right for me but it is a thick formula because of the silicones.. ButI was able to thin it out, that is sheer it out on the sides of my face. It does have both zinc and titanium in it and that made it a little bit hard to remove until I discovered that oil does the trick! Just a tiny bit of oil in the cleanser cuts right through the zinc oxide and Presto, you can then cleanse! The color is so pretty and I still use it to mix with other foundations when my skin is darker, and looking forward to wearing it again soon since my skin is light again now that its winter.

It’s does not last all day for me. But neither does Lancôme or Clinique. I use mineral makeup over it. I work 13 hour days. It is all gone by the time i get home. It is matte finish. It is not too heavyweight. It has a great consistency. I am a repeat buyer and have not found anything better overall.

I have been wearing this foundation for years. Good coverage.